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Live the trends! or Keep up with the sophisticated world of fashion!

Live the trends! or Keep up with the sophisticated world of fashion!


P&G Beauty Club has recreated the magical atmosphere of the fashion podiums in Paris, Milan and New York as part of the "Living the trends" event, presenting trends in clothing, hairstyles and makeup for the coming season.
The third edition of the P&G Beauty Club surprised the newest and most inspired formulas of success in fashion design, hairstyle and makeup, brought together in four global trends, presented by famous names in the Romanian beauty industry. The four trends identified by P&G Beauty specialists - Romantic Military, Couture Retro Paris, Warhol's Mosaic and Female Feminine - were brought under the spotlight by Ovidiu Buta - Fashion Editor, Roxana Oprea - Wella Specialist, Ana-Maria Gorgonetu - Make-up Max Factor artist and designers Maria Hohan, Irina Marinescu, Ana Maria Lungu and Stefan Pelger.
Autumn and winter 2005/2006 I propose a direct contrast to the tendencies of the last seasons, which have been under the sign of femininity. This time it is only about power and independence. A delicate femininity was added to the delicate femininity, an undeniable masculinity. On the podiums of presentation the femininity was accompanied by a more pronounced sexuality, giving a general sense of new, independent, experimental fashion.
Express your style and strong personality, be independent, be trendy, highlight the volume of the hairstyle, beautifully shaded eyes and pale and undefined skin that gives you a sexy look. Live in the spirit of trends to keep up with the sophisticated world of fashion!
Romantic Military Trend
This trend, reflected by the clothing outfits presented during the event by Maria Hohan, combines fairy-tale romance with harsh accents reminiscent of communism, proposing a sober style, firm-looking skirts and simple assorted materials. Black is the basic color, combined with gray, navy blue or the glow of communist red. Few jewelry are displayed. The pods are present in the form of buttons and buckles, pearl rosettes and occasionally braids.
The key messages are "power" and "control", attributes highlighted and high hairstyle, type "ponytail" or classic coke, with a glossy appearance. To create these hairstyles, P&G Beauty specialists recommend using Wellaflex styling products.
The Eastern European influences in this trend are also reflected by the "makeup without makeup", which promotes pale, natural shades, effects that can be obtained with the help of the Max Factor Color Adapt foundation.
Trendul Couture Retro Paris
The outfits of Ana-Maria Lungu illustrated the most feminine of the autumn / winter 2005 trends, inspired by the couture era. The look is extremely elegant, but at the same time has a note of severity like Alfred Hitchcock. The materials are very luxurious, predominating rigid and bulky cuts, which convey a message of independence.
The volume effect is also resumed in the case of "Top Volume" hairstyles - rich, but rigid, with little movement, easy to achieve with the products from the Wellaflex Ultra Strong Hold and Extra Strong Hold range.
The makeup promotes the natural color of the skin, emphasizing the "natural blush" by applying on the cheeks the satin blush cheeks from Max Factor.
Warhol's Muza Trend
The inspiration for this trend is Edie Sedgwick, Andy Warhol's muse. The outfits proposed by Irina Marinescu delighted with the boyish accents and the elegant elegance specific to the urban clothing.
Hairstyles fully express radiant health and casual lightness. The hair is smooth and rich, and the shape is given by large, subtle loops, starting from the middle towards the ends of the suites. The effect can be achieved with the Pantene Pro V Perfect Curls shaping foam or Wellaflex Curls & Waves products.
The makeup is reminiscent of Edie Sedgick again, due to her pale pink lipstick, a defining element of her style.
The same eclectic style can now be recreated using the Max Factor Silk Gloss lip gloss. The pale pink shade of lipstick is always matched with false, black, long and perfect skin.
Male Female Trend
The outfits presented by Stefan Pelger illustrated the sexiest of all trends. Much emphasis is placed on androgyny, but combined with strong femininity. Prints are not used very much, most of the outfits are monotonous, the emphasis being on energetic cuts and luxury materials.
The hair, "long & free" gives a feminine gender and sober masculinity, which invades the podium. It is the most easy hairstyle of all the trends.
The eyes are a key element of this season, the liquid eyelid cough returning to strength. Black, delicate lines are drawn on the upper and lower eyelids, for an effect of feline sexuality and to reflect the general feeling of power and independence. Lash Lift Mascara from Max Factor is recommended to add extra volume to the eyelashes.